Record Details

Editorial

Adhyayan: A Journal of Management Sciences

View Archive Info
 
 
Field Value
 
Title Editorial
 
Creator Mehrotra, Prof. (Dr.) M.
 
Subject SPACE
 
Description It gives us immense pleasure to put forth the first issue of our management journal-Adhyayan. Through this journal we hope to create a platform for knowledge sharing amongst professionals and researchers working in various domains of management. The aim of the journal is to provide a valuable addition to the management literature, which not only covers contemporary topics, but also serve as a precious reference material for the academic community.
The first paper titled 'VAS an Interface between Police and Citizen', aims to find the establishment in a technological application that would benefit the masses and minimize the current distance between police and citizens .The major issue discussed in this paper is the increasing crime rate in our country which is an important concern for safety and security of the citizens.
The second paper 'Green Marketing The Growing Marketing Mantra' is a conceptual paper on green marketing, which attempt to introduce the terms, concept and importance of green marketing; it also highlights some problems that organizations may face to implement green marketing and its managerial implications along with few case points.
The third paper 'Creating Success Formula to Excel in Rural Markets' deals with the Indian Rural Markets and the myths about the rural markets. The paper attempts to reveal the hard facts that create a new understanding about the existing rural markets and its changing trends. It also proposes a 7-A-Strategic Model to succeed in the rural market.
The fourth paper 'A Study on Consumer Perceptions and Expectations for TATA Nano', explores the customers' perception of TATA Nano, it analyzes how various variables like price, style, attributes, availability etc. affects customers perception about TATANano. It was found that the three major factors influencing the decision of purchasing Nano are price, fuel efficiency and performance of the car.
The fifth paper 'Emerging Scenario of Facilities and Concessions to Exporters in India-An Appraisal' is an attempt to study various export promotion schemes introduced from time to time to promote exports from India after economic reforms and their resultant impact. It has detailed discussions on the various export promotion schemes like Market Access Initiative (MAI) Scheme, Special Economic Zones (SEZs), and Focus Market Scheme, etc.
The sixth paper 'Malls as a Buying Destination in Delhi, NCR: An Exploratory Study' is an attempt to analyze the areas where retail sector is growing and has growth potential in future. It also throws light on the reasons why consumers will prefer to shop from shopping malls and what will be the target strategies to best serve mall customer segments.
The seventh paper 'Impact of Piracy on Bollywood: Issues and Challenges Ahead' aims to find out the possible reasons for the customers opting for piracy. The study brings forth that easy availability and convenience are the major proponents of piracy.
The eighth paper 'Features of Indian MNCs : An Exploratory Study' aims to study the impact of Indian multinationals on the destination countries and the effect of transnational corporation's strategies in India on its future.
The ninth paper Impact of FII's and FDI's on Indian Stock Market discusses the features and characteristics of FII's, the investment trends they have followed till date. The paper also throws light on the impact of FII and FDI on the Indian economy.
The tenth paper '3G Telecom Services Will They Be Profitable?' presents a debatable view on a burning contemporary issue.
The last paper Role of Knowledge Management in building up effective Leadership Styles: A Study of Modi Continental Tyres Pvt. Ltd. examines the relationship between Knowledge Management and Leadership Qualities. This relationship has been approached from a multidisciplinary perspective, to produce an accurate picture of the nature of relationship. Authors also discussed the factors influencing this relationship and suggested some measures to make effective Leaders.
We would like to thank all the members of the editorial advisory board for their unrelenting support to Adhyayan. We are also grateful to reviewers for providing their comments and suggestions. Our sincere appreciation goes to all the authors for their timely contribution and to the readers for their incessant support.
We look forward to your comments on this issue and suggestions on matters concerning the journal.
 
Publisher School of Management Sciences
 
Date 2016-05-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4076
10.21567/adhyayan.v1i2.10223
 
Source Adhyayan: A Journal of Management Sciences; Vol 1, No 2 (2011)
2455-8656
2249-1066
 
Language eng
 
Relation https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4076/3813