Since 2014
Advertising Appeals and Purchase Intentions: An Empirical Study
Adhyayan: A Journal of Management Sciences
View Archive Info| Field | Value | |
| Title |
Advertising Appeals and Purchase Intentions: An Empirical Study
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| Creator |
Kumar, Alok
Pathak, Pramod |
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| Subject |
Occupational stress, public bank, stress level, organization culture, decision making, stress index.
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| Description |
The world of advertising appeals is fascinating. Although not much research has been done in our country on the subject, yet this finds place in almost all advertising endeavours in our country. One important aspect is to know whether such ad appeals do influence the purchase intention of a consumer. The paper covers a primary study, involving such an aspect where few statistical tools have been used to come to a certain conclusion
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| Publisher |
School of Management Sciences
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| Date |
2016-05-16
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4019
10.21567/adhyayan.v3i2.10189 |
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| Source |
Adhyayan: A Journal of Management Sciences; Vol 3, No 2 (2013)
2455-8656 2249-1066 |
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| Language |
eng
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| Relation |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4019/3756
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