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Analisis Pengaruh Harga, Kualitas Produk Dan Iklan Terhadap Brand Image Dan Keputusan Pembelian Sepeda Motor Merek Kawasaki

Jurnal Penelitian Ilmi Ekonomi

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Title Analisis Pengaruh Harga, Kualitas Produk Dan Iklan Terhadap Brand Image Dan Keputusan Pembelian Sepeda Motor Merek Kawasaki
 
Creator Noerchoidah, .
 
Description In the marketing and development of a product, the company must have a quality product, price and product positioning in the market place through the promotion, which in turn will affect the image barand and purchasing decisions. The transferof a highly competitive business paradigm, companies are required to always be creative and innovative to get survive.
 
Publisher STIE WIDYA GAMA LUMAJANG
 
Contributor
 
Date 2013-03-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.stiewidyagamalumajang.ac.id/index.php/JPWIGA/article/view/38
 
Source WIGA-Jurnal Penelitian Ilmu Ekonomi; Vol 3, No 1 (2013)
WIGA-Jurnal Penelitian Ilmu Ekonomi; Vol 3, No 1 (2013)
2549-5992
2088-0944
 
Language eng
 
Relation http://journal.stiewidyagamalumajang.ac.id/index.php/JPWIGA/article/view/38/77
 
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