Analisis Pengaruh Harga, Kualitas Produk Dan Iklan Terhadap Brand Image Dan Keputusan Pembelian Sepeda Motor Merek Kawasaki
Jurnal Penelitian Ilmi Ekonomi
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Title |
Analisis Pengaruh Harga, Kualitas Produk Dan Iklan Terhadap Brand Image Dan Keputusan Pembelian Sepeda Motor Merek Kawasaki
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Creator |
Noerchoidah, .
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Description |
In the marketing and development of a product, the company must have a quality product, price and product positioning in the market place through the promotion, which in turn will affect the image barand and purchasing decisions. The transferof a highly competitive business paradigm, companies are required to always be creative and innovative to get survive.
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Publisher |
STIE WIDYA GAMA LUMAJANG
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Contributor |
—
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Date |
2013-03-01
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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Format |
application/pdf
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Identifier |
http://journal.stiewidyagamalumajang.ac.id/index.php/JPWIGA/article/view/38
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Source |
WIGA-Jurnal Penelitian Ilmu Ekonomi; Vol 3, No 1 (2013)
WIGA-Jurnal Penelitian Ilmu Ekonomi; Vol 3, No 1 (2013) 2549-5992 2088-0944 |
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Language |
eng
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Relation |
http://journal.stiewidyagamalumajang.ac.id/index.php/JPWIGA/article/view/38/77
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Rights |
Copyright (c) 2017 WIGA-Jurnal Penelitian Ilmu Ekonomi
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