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BRAND LOYALTY SMP NEGERI 1 LUMAJANG PASCA PENGHAPUSAN RINTISAN SEKOLAH BERTARAF INTERNASIONAL

Jurnal Penelitian Ilmi Ekonomi

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Title BRAND LOYALTY SMP NEGERI 1 LUMAJANG PASCA PENGHAPUSAN RINTISAN SEKOLAH BERTARAF INTERNASIONAL
 
Creator Wijanarko, Yusuf
Sularso, Andi
 
Description Developing school that has fulfilled all Educational National Standard (SNP) and enrichedwith specific high quality adopted from developed countries (SNP + X) is an applicationmodel of Pilot Internatioanl Standard School (RSBI). It is actually an alternative strategyfor a better educational improvement. However, some problems and critics then appearedand came to accusation. Finally, this program was dissoluted.Primary, product of a school is an educational service. School must be customers satisfactionoriented. Before the dissolution of RSBI, SMPN 1 Lumajang commits to realize the brandingof RSBI.As the effect of RSBI dissolution, SMPN 1 Lumajang still committed to maintain its brandloyalty by maintaining the service in ccordance with National Standard of Education (SNP),just by eliminating the international dimensions. After the dissolution, parents and studentsof grade 8 evaluate the decrease of the service quality, the decrease of customer satisfaction,but it doesn’t make the decrease of brand loyalty. Parents and students understand thedecrease, the condition of fund, and their position of free for school-fee. Parents still hopethat the quality of sercice will be better increased although they will pay for it.Some operational principles and steps can be taken by SMPN 1 Lumajang in maintainingbrand loyalty after the dissolution of RSBI, as follow: (1) school has vivid vision andmission, (2) school holds on commitment to serve best, (3) schools keeps strong leadership,(4) school keeps effective teamwork, (5) school keeps effective teachers and staffs, (6) schoolput the School Committee as partner and mediator to parents, society and stakeholder, (7)school keeps the participation of whole school community, parents, society and stakeholder,(8) school keeps quality culture, (9) school has authority and independency, (10) schoolalways has willingness to change, (11) school keeps effective communication, (12) schoolmust be responsive and anticipative to the needs, (13) school has transparency andaccountability, (14) school keeps the continuation teaching learning process effectivelyand conducive environment, (15) school uses and informs service excellences, (16) schoolcreates differential on educational services, (17) school always keeps trust of students andparents, (18) school gives respond on complains seriously and takes responsible actions,(19) school guarantees the quality of education in accordance with hope, (20) schoolmanages supervision, monitoring, evaluation and follow them up sustainably, and (21)school confirms brand loyalty. The government should also facilitate the law that eks-RSBIschool is allowed to get some contribution from parents to support education fund
 
Publisher STIE WIDYA GAMA LUMAJANG
 
Contributor —
 
Date 2015-03-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.stiewidyagamalumajang.ac.id/index.php/JPWIGA/article/view/57
 
Source WIGA-Jurnal Penelitian Ilmu Ekonomi; Vol 4, No 2 (2014); 45-58
WIGA-Jurnal Penelitian Ilmu Ekonomi; Vol 4, No 2 (2014); 45-58
2549-5992
2088-0944
 
Language eng
 
Relation http://journal.stiewidyagamalumajang.ac.id/index.php/JPWIGA/article/view/57/112
 
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