Since 2014
Developing a Business Case: Expert Solutions to Everyday Challenges
Adhyayan: A Journal of Management Sciences
View Archive Info| Field | Value | |
| Title |
Developing a Business Case: Expert Solutions to Everyday Challenges
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| Creator |
Srinivasan, Shiva Kumar
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| Subject |
SPACE
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| Description |
June Paradise Maul (2011). Developing a Business Case: Expert Solutions to Everyday Challenges (Boston: Harvard Business School Publishing), pp. 102, ISBN 978-1-4221-2976-0. What is a business case? What does it mean to develop a business case? And, most importantly, how does a business case differ from the teaching cases that are used in the management classroom? These then are some of the questions that are bound to be thrown up by readers while reading or reviewing a book like this. It is therefore a good idea to begin with a simple definition of a business case. The main goal of a business case is to spot a business opportunity and devise a plan of action that will translate an opportunity into a successful transaction. But, before doing so, a firm must take the trouble to examine its strategic alternatives carefully. This is important because it is not necessarily obvious at first sight as to which of the alternatives or options will help the firm to generate the highest amount of value. The goal of a business case is to make a convincing argument in favour of the chosen alternative albeit through a process of thinking through the list of options. Unlike a teaching case where some of the options might have already been introduced by the case writer, here a manager will have to double as both the case writer and as the protagonist who will have to make a strategic choice and sell it to the concerned stakeholders. This book offers both the advice and the template necessary to write up a business case and convert it into a presentation. It also includes a number of simple tools which will simplify the task for the case writer as a series of cognitive steps. Each of these steps is discussed in detail and warrants a separate chapter in this book. There is also a multiple choice quiz towards the end which the reader can use to assess his or her understanding of the book. Both the structure and the function of the business case are spelt out in moderate detail in the book and in the quiz. There is also a bibliography of articles, books, websites, and e-learning sources for learning more about a business case.
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| Publisher |
School of Management Sciences
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| Date |
2016-05-17
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4084
10.21567/adhyayan.v1i2.10231 |
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| Source |
Adhyayan: A Journal of Management Sciences; Vol 1, No 2 (2011)
2455-8656 2249-1066 |
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| Language |
eng
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| Relation |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4084/3821
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