Since 2014
A Study on Consumer Perceptions & Expectations for Tata Nano
Adhyayan: A Journal of Management Sciences
View Archive Info| Field | Value | |
| Title |
A Study on Consumer Perceptions & Expectations for Tata Nano
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| Creator |
Upadhyay, Pooshan
Sharma, Keertiman |
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| Subject |
SPACE
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| Description |
The paper presents the primary data of 150 respondents across Lucknow region. To explore the customers' perception of Nano, analysis has been done on various variables like price, style, attributes, availability, and the factors affecting the Indian customers are highlighted. A study of the performance of the retailers has also been done for fastest sales conversion .It was found that the three major factors influencing the decision of purchasing the car are price, fuel efficiency and performance of the car. The study also revealed that the majority of the respondents like the car because of their style and effective price and 70 percent Nano customers already had a car. It was also found that these perceptions are reflected in the performance of the company, too. With the increasing competition amongst automobile companies, the findings can act as a strategic tool to achieve competitive advantage and customer satisfaction.
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| Publisher |
School of Management Sciences
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| Date |
2016-05-17
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4068
10.21567/adhyayan.v1i1.10215 |
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| Source |
Adhyayan: A Journal of Management Sciences; Vol 1, No 1 (2011)
2455-8656 2249-1066 |
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| Language |
eng
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| Relation |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4068/3805
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