Record Details

Is Client Retention more Important than Employee Retention - A Case Study on Indian PR Agency

Adhyayan: A Journal of Management Sciences

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Field Value
 
Title Is Client Retention more Important than Employee Retention - A Case Study on Indian PR Agency
 
Creator Mishra, Saumya
 
Subject Dedicated resource, employee turnover, corporate communication profile, attrition.
 
Description In the world of paradigm shift, both employee and employer are under tremendous pressure to perform. There is fierce competition not only in the industry but also across categories. This new liberalized cutting edge technology driven environment has made client and employee retention a mind-boggling process. The fast pacing change across the globe has made the new employee and employer relationship irreversible. Core Ltd., Indias premier Public relation agency, is facing a problem of employee retention. The employee working on DC (Cores client) resigns frequently. In the last ten months, since the time DC has come, all the employees who have been assigned to DC have resigned from the job. This research paper is a comprehensive evaluation and analysis of the problems that contribute to employee loss in Core Ltd. and solution it seeks to uncover best practices for preventing loss of key talent. Present paper explores concept of client retention, employee retention, major problems and issues of employees working under extreme pressure conditions and their solutions.
 
Publisher School of Management Sciences
 
Date 2016-05-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4020
10.21567/adhyayan.v3i2.10190
 
Source Adhyayan: A Journal of Management Sciences; Vol 3, No 2 (2013)
2455-8656
2249-1066
 
Language eng
 
Relation https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4020/3757