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The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia

Studia Universitatis Economic Sciences

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Title The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia
 
Creator Loucanova, Erika
Kalamarova, Martina
Parobek, Jan
 
Description Packaging has always served a practical function – to hold goods together and protect it when moving toward the customer through distribution channel. Today packaging is also a container for promoting the product and making it easier and safer to use. The sheer importance of packaging functions is still growing and consequently the interest of the company is to access to the packaging more innovative and creative. The paper deals with the innovative approaches to packaging resulting in the creation of packaging with interactive active features in the form of active and intelligent packaging. Using comparative analysis, we monitored the perception of the active packaging functions in comparison to intelligent packaging function among different age categories. We identified the age categories which are most interested in these functions.
 
Publisher UVVG
 
Date 2017-06-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/192
 
Source Studia Universitatis „Vasile Goldiş” Arad, Seria Ştiinţe Economice; Vol 27 No 2 (2017): Studia Universitatis „Vasile Goldiș” Arad - Economics Series; 33-44
2285-3065
1584-2339
 
Language eng
 
Relation http://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/192/99
 
Rights Copyright (c) 2017 Studia Universitatis „Vasile Goldiş” Arad, Seria Ştiinţe Economice