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The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers

Studia Universitatis Economic Sciences

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Title The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers
 
Creator Loučanová, Erika
Nosálová, Martina
Parobek, Ján
Dopico, Ana
 
Description Intelligent innovation represents any autonomic change with positive impact to the customer. They increase the comfort of the customer and concurrently they represent more effective, more economical, healthier and safer solution. This term is not so usual in Slovakia, however intelligent innovation are present on the market. For that in the article intelligent innovation assessment, we focused on intelligent and active packaging, the occurrence of which we have mostly noticed on the Slovak market. The paper deals with the evaluation of the perception of packaging innovations by using the Kano model. According to research results, intelligent and active packaging influence customers and therefore constitutes a tool of competitiveness in Slovakia. However, considering the specification of their requirements, the degree of impact is very variable and specific to customers of different gender and age.
 
Publisher UVVG
 
Date 2018-03-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/115
 
Source Studia Universitatis „Vasile Goldiş” Arad, Seria Ştiinţe Economice; Vol 28 No 1 (2018): Studia Universitatis Vasile Goldis Arad Economics Series; 35-45
2285-3065
1584-2339
 
Language eng
 
Relation http://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/115/21
 
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