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El conflicto competitivo entre sistemas socio-técnicos complejos y la evolución de los sectores industriales = The competitive conflict between complex socio-technical systems and industrial sector dynamics

Revista de la Facultad de Ciencias Económicas y Empresariales

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Title El conflicto competitivo entre sistemas socio-técnicos complejos y la evolución de los sectores industriales = The competitive conflict between complex socio-technical systems and industrial sector dynamics
 
Creator Levy, Alberto
 
Subject Segmentación; Diferenciación; Paradigma; Percepción; Cognición; Evolución Segmentation; Differentiation; Paradigm; Perception; Cognition; Evolution
 
Description ResumenLas concepciones tradicionales con respecto a la Estrategia Competitiva y a la dinámica de los sectores industriales han sido casi siempre orientadas hacia el lado de la demanda, el Posicionamiento de las marcas, o hacia el lado de la oferta, la Productividad de los recursos. En este artículo se presenta el concepto de “paradigma vincular” para entender a la Estrategia Competitiva y la Dinámica de los Sectores Industriales. Este concepto liga el posicionamiento con la productividad desde un abordaje cognitivo, interactivo y sistémico.AbstractAlmost all of the traditional views regarding Competitive Strategy and Industrial Sector Dynamics have been oriented towards the demand side, this is a brand Positioning bias, or towards the supply side, this is a resource Productivity bias. This paper introduces the concept of “vincular paradigm” to understand Competitive Strategy and Industrial Sector Dynamics from a cognitive, interactive and systemic approach
 
Publisher Universidad de León. Área de Publicaciones
 
Contributor —
 
Date 2012-03-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
 
Format application/pdf
 
Identifier http://revistas.unileon.es/index.php/Pecvnia/article/view/593
10.18002/pec.v0i14.593
 
Source Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León; Núm. 14 (2012): Enero-Junio; 71-91
2340-4272
1699-9495
10.18002/pec.v0i14
 
Language spa
 
Relation http://revistas.unileon.es/index.php/Pecvnia/article/view/593/527
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