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CONSUMER PREFERENCES FOR TABLE CASSAVA CHARACTERISTICS IN PERNAMBUCO, BRAZIL.

Revista de Economia e Agronegócio

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Title CONSUMER PREFERENCES FOR TABLE CASSAVA CHARACTERISTICS IN PERNAMBUCO, BRAZIL.
 
Creator González, Carolina
Johnson, Nancy
 
Description Cassava is a major source of carbohydrate for populations in the tropics;however, there is little information about the preferences of consumers toward thequality characteristics of this crop. This paper analyzes the demand for differentcassava attributes, and applies the hedonic price method to estimate the values thatconsumers give to implicit attributes of cassava. The results show that ease of peeling,time of cooking and texture of cassava are the most important characteristics consumersconsider when purchasing and consuming cassava. Cassava varieties, root size, ease ofpeeling and location of the market are relevant attributes in price determination.
 
Publisher Universidade Federal de Viçosa
 
Contributor
 
Date 2015-06-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://www.rea.ufv.br/index.php/rea/article/view/156
10.25070/rea.v7i3.156
 
Source Revista de Economia e Agronegócio; v. 7, n. 3 (2009)
2526-5539
1679-1614
10.25070/rea.v7i3
 
Language por
 
Relation http://www.rea.ufv.br/index.php/rea/article/view/156/159
 
Rights Direitos autorais 2015 Revista de Economia e Agronegócio – REA