Since 2014
A CRITIQUE ON THE MULTINATIONAL MARKETING STRATEGIES
Scholedge International Journal of Business Policy & Governance
View Archive Info| Field | Value | |
| Title |
A CRITIQUE ON THE MULTINATIONAL MARKETING STRATEGIES
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| Creator |
Reid, Simon
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| Subject |
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| Description |
The trade and commerce across border hasbeen expanding over the past decade at a muchimpressive pace. The international business isbeing carried on by the multinationals byfocusing on their strengths and corecompetencies achieved by them with theexperience of doing business across borders.The international business is possible only withthe tactics developed over period by the tradeplayers. The international practices andmethods are the subject matter of this critiquestudy. The study puts light on the relevance ofthe multinational business strategies ascritically analysed. The study also looks aheadonto the fact that the effectiveness of thestrategies is critically imperative for the successof any business strategy.
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| Publisher |
Scholedge R&D Center
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| Contributor |
—
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| Date |
2015-06-22
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://thescholedge.org/index.php/sijbpg/article/view/90
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| Source |
Scholedge International Journal of Business Policy & Governance ISSN 2394-3351; Vol 2, No 3 (2015); 1-5
2394-3351 |
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| Language |
eng
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| Relation |
http://thescholedge.org/index.php/sijbpg/article/view/90/64
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| Coverage |
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| Rights |
Copyright (c) 2015 Scholedge International Journal of Business Policy & Governance ISSN 2394-3351
http://creativecommons.org/licenses/by-nc/4.0 |
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