Since 2014
DISPLAYED PRODUCTS ARE MARKETED EASILY- A BUYER-PSYCHIC STUDY
Scholedge International Journal of Business Policy & Governance
View Archive Info| Field | Value | |
| Title |
DISPLAYED PRODUCTS ARE MARKETED EASILY- A BUYER-PSYCHIC STUDY
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| Creator |
KREIMER, PROF. MICHAEL
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| Subject |
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| Description |
This research indicates that customers pickmagazines and cookbooks at the checkouts ifthey have forgotten to make their selection atthe aisles. Customers who select confectionariesand beverages from the checkouts most oftenforget to browse for these items in the aisle. Themix of reading material displayed at thecheckout is especially sensitive in view of buyersof magazines/cookbooks from checkouts notperceiving browsing of these items at checkoutsas ‘nice’ way of passing their time. Retailerscould use this study’s evidence of the ‘lessinvolved’ customers at checkouts as anopportunity to sell slower moving beverage andconfectionery brands, those that are close to useby dates and new flavors.
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| Publisher |
Scholedge R&D Center
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| Contributor |
—
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| Date |
2015-06-22
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://thescholedge.org/index.php/sijbpg/article/view/76
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| Source |
Scholedge International Journal of Business Policy & Governance ISSN 2394-3351; Vol 1, No 2 (2014); 8-12
2394-3351 |
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| Language |
eng
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| Relation |
http://thescholedge.org/index.php/sijbpg/article/view/76/50
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| Coverage |
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| Rights |
Copyright (c) 2015 Scholedge International Journal of Business Policy & Governance ISSN 2394-3351
http://creativecommons.org/licenses/by-nc/4.0 |
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