Record Details

Customer Response towards Non-deceptive Counterfeit Brands

Review of Social Sciences

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Field Value
 
Title Customer Response towards Non-deceptive Counterfeit Brands
 
Creator Faruqui, Md. Farhan
Hoque, Md. Anamul
Hride, Fabliha Tasnim
 
Subject —
Counterfeit brands; Fashion conscious; Perceived control behavior; Price quality schema; Price sensitivity; Social marketing communication; Status seeking; Subjective norms
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Description Universally counterfeiting is a very significant growing problem and profitable business, occurring both in less and well-developed countries. A recent report, by OECD and the EU’s Intellectual Property Office (2016), estimated the Imports of counterfeit goods to around 2.5% of global imports annually. However, this paper intends to measure the response of consumer towards non-deceptive counterfeit brand in Bangladeshi market.Both primary data by administering questionnaire and secondary data were collected. The research revealed that these consumers are price- sensitive but they also want to maintain status. Moreover, the consumers are also influenced by social media advertisements and past experience. The main contribution of the research is to demonstrate that consumers’ intention to buy counterfeit products is dependent on the attitudes they have towards counterfeit brands. 
 
Publisher LAR Center Press
 
Contributor —
 
Date 2017-01-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://www.socialsciencejournal.org/index.php/site/article/view/122
10.18533/rss.v2i1.122
 
Source Review of Social Sciences; Vol 2, No 1 (2017): January; 52-61
2378-8550
2378-8569
 
Language eng
 
Relation http://www.socialsciencejournal.org/index.php/site/article/view/122/56
 
Rights Copyright (c) 2018 Md. Farhan Faruqui, Md. Anamul Hoque, Fabliha Tasnim Hride
http://creativecommons.org/licenses/by-nc/4.0