Since 2014
Predicting customer lifetime value for hypermarket private label products
Research in Economics and Management
View Archive Info| Field | Value | |
| Title |
Predicting customer lifetime value for hypermarket private label products
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| Creator |
Lin, Hsin-Hui
Li, Hsien-Ta Wang, Yi-Shun Tseng, Timmy H. Kao, Ya-Ling Wu, Min-Yi |
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| Description |
This study develops a model to predict customer lifetime value for hypermarket private label products. It examines the relationships among store awareness, store image variables (i.e., service quality, price/value, convenience, and product quality), private label image, repurchase intention, and customer lifetime value and investigates the moderating role of image fit. The originality of this study lies in filling the gap of previous research on antecedents of private label customers’ behavior by considering store awareness, image fit, and customer lifetime value. Partial least squares structural equation modeling was used to analyze data. The results indicate the following. Store image variables (except product quality) and store awareness affect repurchase intention directly or indirectly through private label image. Image fit moderates the relationships between store image variables (except product quality) and private label image. Private label image facilitates customer lifetime value. This study provides several theoretical and practical implications for hypermarket private label product developments.
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| Publisher |
VGTU Press Technika
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| Date |
2017-08-27
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://journals.vgtu.lt/index.php/JBEM/article/view/1223
10.3846/16111699.2017.1308879 |
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| Source |
Journal of Business Economics and Management; Vol 18 No 4 (2017); 619-635
2029-4433 1611-1699 |
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| Language |
eng
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| Relation |
https://journals.vgtu.lt/index.php/JBEM/article/view/1223/961
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