Since 2014
BANKS NEED TO REVAMP BUSINESS AND MARKETING STRATEGY TO OUTREACH POOR
Scholedge International Journal of Business Policy & Governance
View Archive Info| Field | Value | |
| Title |
BANKS NEED TO REVAMP BUSINESS AND MARKETING STRATEGY TO OUTREACH POOR
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| Creator |
Ghosal, Dr. S. N.
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| Subject |
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| Description |
Indian banks apparently doing good but with the growing decadence of Indian economy itwould not be possible to maintain the present rate of profitability and growth unless somestrategic change is not immediately initiated and necessary technical and expertise isdeveloped to successfully persue business model to outreach the poor, it would be difficult topursue sustainable business. An attempt has been made in this paper to comprehend theproblem and to develop sustainable business strategy to steer Indian banks from the loomingdepressed market.
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| Publisher |
Scholedge R&D Center
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| Contributor |
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| Date |
2015-06-22
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://thescholedge.org/index.php/sijbpg/article/view/71
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| Source |
Scholedge International Journal of Business Policy & Governance ISSN 2394-3351; Vol 1, No 1 (2014); 50-62
2394-3351 |
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| Language |
eng
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| Relation |
http://thescholedge.org/index.php/sijbpg/article/view/71/45
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| Coverage |
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| Rights |
Copyright (c) 2015 Scholedge International Journal of Business Policy & Governance ISSN 2394-3351
http://creativecommons.org/licenses/by-nc/4.0 |
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