Since 2014
ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN
Jurnal Manajemen Pemasaran
View Archive Info| Field | Value | |
| Title |
ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN
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| Creator |
Japarianto, Edwin
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| Subject |
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Store image, perceptual mapping, Hypermarket, shopping centre, independent store. |
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| Description |
This research was conducted to analyze the comparative of store image between Hypermarket at shopping centre and Hypermarket as independent store using perceptual mapping method. The research was conducted with distributing questioner to 300 respondents who has been shopping at least twice at one or both of those retail hypermarkets. Analysis tool which is used in this study is the analysis of Multidimensional Scaling (MDS).The results showed that each hypermarket has unique characteristics that require different management strategies.
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| Publisher |
Institute of Research and Community Outreach - Petra Christian University
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| Contributor |
—
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| Date |
2016-08-09
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
0
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| Identifier |
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/19640
10.9744/pemasaran.9.2.64-70 |
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| Source |
Jurnal Manajemen Pemasaran; Vol 9, No 2 (2015): OKTOBER 2015; 64-70
2597-615X 1907-235X |
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| Language |
eng
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| Relation |
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/19640/18983
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| Coverage |
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