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Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem

Journal of Technology Management & Innovation

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Title Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem
 
Creator Spagnol Fedoce, Rosângela
Moraes, Renato de Oliveira
Piqueira, Jose R C
 
Subject Mobile telephony market; Mobile value added service (MVAS); Knowledge management; Competitive intelligence.
 
Description The mobile value added service (MVAS) is a method of differentiation in the mobile telephone market and represents approximately 30% of the mobile network operator (MNO)'s revenue. The Brazilian MVAS sector consists of the content provider, the MNO, and the integrator. This paper aims to examine this sector by analyzing two main stakeholders: the MNOs and the integrator. We conducted a case study in the main Brazilian integrator and administered a questionnaire to managers/consultants of four MNOs that represent 74.1% of the national market share. The results indicate that the integrator has developed knowledge management, intellectual capital and competitive intelligence, operating as a business enabler and creating competitive advantage for this sector. The analysis of the collected data has been more relevant than the capacity of the integration platform. These collaborative relationships have consolidated this market as an ecosystem that operates according to the concept of coopetition.
 
Publisher Facultad de Economía y Negocios, Universidad Alberto Hurtado
 
Contributor Universidade de São Paulo
 
Date 2015-07-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
 
Format application/pdf
 
Identifier http://www.jotmi.org/index.php/GT/article/view/1659
10.4067/S0718-27242015000200001
 
Source Journal of Technology Management & Innovation; Vol 10, No 2 (2015); 1-8
Journal of Technology Management & Innovation; Vol 10, No 2 (2015); 1-8
0718-2724
 
Language eng
 
Relation http://www.jotmi.org/index.php/GT/article/view/1659/960
 
Rights Copyright (c) 2015 Journal of Technology Management & Innovation
http://creativecommons.org/licenses/by/4.0