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Analisa Faktor Type Hedonic Shopping Motivation dan Faktor Pembentuk Kepuasan Tourist Shopper di Surabaya

Journal of Management and Entrepreneurship

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Title Analisa Faktor Type Hedonic Shopping Motivation dan Faktor Pembentuk Kepuasan Tourist Shopper di Surabaya
 
Creator Japarianto, Edwin
 
Subject —
hedonic shopping motivation, satisfaction, tourist shopper.
 
Description This research try to find factors in the hedonic motivation for the tourist shopper and satisfaction, researcher try to find factors can develop the basic motivation tourist shopper. Basic Hedonic motivation have six dimensions: Adventure Shopping, Social Shopping, Gratification Shopping, Idea Shopping, Role Shopping, and Value Shopping. Used 349 responden who collect from Judmental sampling and calculated by factor analysist. Reseracher find 5 hedonic motivation tourist shopper in Surabaya: Moody Shopper, Fashionable Shopper, Community Shopper, Price Sensitive Shopper and Charity Shopper. Satisfaction can analyst with 3 attributes, they are: attribute related to product, attribute related to service and attribute related to purchase, use the same correspondent and research tools. Researcher gets 4 variables to build satisfaction: Creative and uniqueness, excellent program and familiarity, Empathy and good performance, Equality cost & benefit managerial.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2010-09-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/17991
10.9744/jmk.12.1.pp. 76-85
 
Source Jurnal Manajemen dan Kewirausahaan; Vol 12, No 1 (2010): MARCH 2010; pp. 76-85
1411-1438
 
Language eng
 
Relation http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/17991/17902
 
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