Record Details

PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION

Journal of Management and Entrepreneurship

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Title PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION
 
Creator Utama, I Gusti Bagus Rai
 
Subject —
Image, history, culture, scenery, tourist, European.
 
Description This research aimed to determine main attractor factors of Bali tourism and pre­do­minantly factors that determine the European travel to Bali. It was designed by using research sur­vey that in­volving 167 European tourist selected purposively. Con­fir­ma­to­ry factor analysis techniques were used to analyse a wide range of variables Balinese charm. The re­sults showed the main attractor factors of Bali tourism are (1) Immigration, security of destin­ation, and travel agencies, (2) The prices, the accommodation, food and transportation, (3) The history, cul­ture, and na­tural beauty. While the most dominant factor in de­ter­mi­ning European tourists travelled to Bali were immi­gra­tion, security of destination, and travel agencies. The findings also indicated that the images of Bali tourism are the destination's history, culture, and na­ture. These three variables were in accordance with ex­pectations of Euro­pean tourists who have been known as travellers who like the interested on history, culture, and the beauty of the scenery.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2018-03-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20612
10.9744/jmk.20.1.1-6
 
Source Jurnal Manajemen dan Kewirausahaan; Vol 20, No 1 (2018): MARCH 2018; 1-6
1411-1438
 
Language eng
 
Relation http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20612/19394
 
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