Record Details

PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT

Journal of Management and Entrepreneurship

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Title PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT
 
Creator Wahyuni, Dewi Urip
 
Subject motivation, perception, consumer's attitude and purchasing decision
 
Description The purpose of this research is to find out and to analysis the effect of motivation, perception and consumer's attitude through purchasing decision. The object of this research is "HONDA" a motorcycle's brand's users and buyers around west Surabaya. Based on the result of this research is known that motivation, perception and customer's attitude influence Honda purchasing with positively and significantly through purchasing decision Honda a motorcycle brand. The benefit of this research is used as a source of information for increasing sales volume amount through consumer's behavior.


Abstract in Bahasa Indonesia :

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh motivasi, persepsi dan sikap konsumen terhadap keputusan pembelian. Satuan unit/obyek analisis penelitian ini adalah konsumen atau pembeli dan pengguna sepeda motor merek Honda di Kawasan Surabaya Barat. Dari hasil penelitian diketahui bahwa motivasi, persepsi, sikap konsumen berpengaruh secara positif dan signifikan terhadap keputusan pembelian sepeda motor merek Honda. Manfaat penelitian ini dapat dipakai sebagai informasi dalam usaha untuk meningkatkan volume penjualan melalui perilaku konsumen.

Kata kunci: motivasi, persepsi, sikap konsumen dan keputusan pembelian.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2008-08-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/16790
10.9744/jmk.10.1.pp. 30-37
 
Source Jurnal Manajemen dan Kewirausahaan; Vol 10, No 1 (2008): MARCH 2008; pp. 30-37
1411-1438
 
Language eng
 
Relation http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/16790/16774