Since 2014
A Theoretic Approach to History of Brand and Brand Strategies
International Journal of Management and Information Technology
View Archive Info| Field | Value | |
| Title |
A Theoretic Approach to History of Brand and Brand Strategies
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| Creator |
DURMAZ, Yakup
ÇAYIRAĞASI, Filiz KILIÇ, Zafer |
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| Description |
Trademark, in today’s conditions where competitive environment is getting harder and harder, is not only a name; but also, as product’s ID, a tool for business which is constituted in the mind of customer and guides the customer in the process of buying. Today, trademark does not seem to be a tool for trading as different from goods and service, and is categorized in the long-term asset. “Trademark Strategies’’ are really important for business firms that have large product range in the issue of sustainable competitive advantage pushed up by the trademark. In this respect, in this study firstly information about trademark and sproperties of trademark were given; and then the types of trademark and trademark strategies were handled.
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| Publisher |
CIRWORLD
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| Date |
2015-01-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://cirworld.com/index.php/ijmit/article/view/648
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| Source |
INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY; Vol 10 No 1; 1762-1766
2278-5612 |
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| Language |
eng
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| Relation |
https://cirworld.com/index.php/ijmit/article/view/648/634
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