Since 2014
Consumer Animosity
International Journal of Management and Information Technology
View Archive Info| Field | Value | |
| Title |
Consumer Animosity
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| Creator |
Aljarboa, Hesah
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| Description |
This paper provides an inclusivereview of the literatureconcerningthe consequences and antecedents of animosity on consumer purchasing intentions. Consumer animosity has attracted a lot of attention in the international marketing and business literature in previous years and was found to have various effects on consumer behavior as a result of a version on the foreign products country of origin. The paper reviews the literature that has been conducted on animosity and focuses on certain limitations that are addressed. Suggestions for future research have been also emphasized in the paper.
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| Publisher |
CIRWORLD
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| Date |
2015-06-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://cirworld.com/index.php/ijmit/article/view/630
10.24297/ijmit.v10i4.630 |
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| Source |
INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY; Vol 10 No 4 (2014); 2052-2062
2278-5612 |
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| Language |
eng
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| Relation |
https://cirworld.com/index.php/ijmit/article/view/630/pdf_30
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