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Quantitative Researches of Marketing Concerning Consumer Behavior of Educational Services Offered by Private Universities in Romania

International Journal of Economic Practices and Theories

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Field Value
 
Title Quantitative Researches of Marketing Concerning Consumer Behavior of Educational Services Offered by Private Universities in Romania
 
Creator Petrică, Elena Irina
 
Subject Marketing
consumer behavior, marketing research, educational services, private universities
M31
 
Description Studying the behavior of access and use the educational services offered by universities in Romania represents for their managers a real source of information that can be valued in the process of foundation of marketing policies and strategies which have a decisive role in increasing the efficiency of institutions of higher education. For achieving this demarche is required designing and implementing quantitative marketing researches to determine the main characteristics of the segments of candidates targeted by the universities. Addressed in this paper is a quantitative research aimed at studying the opinions, attitudes and behaviors of students and graduates concerning the educational services offered by private universities in Romania.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Quantitative_Researches_of_Marketing_Concerning_Consumer_Behavior_of_Educational_Services
 
Source International Journal of Economic Practices and Theories; Vol 4, No 5 (2014): Special issue on Marketing and Business Development; 622-625
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Quantitative_Researches_of_Marketing_Concerning_Consumer_Behavior_of_Educational_Services/pdf_32