Record Details

ITC Analysts & Analyst Relations

International Journal of Economic Practices and Theories

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Field Value
 
Title ITC Analysts & Analyst Relations
 
Creator Pister, Marco
 
Subject Business; Marketing
ITC Analysts, Analyst Relations, IT, Analysts, B2B, Business-to-Business
M10, M15, M31
 
Description . If you read Management or IT-Magazines, from time to time you come across analysts like Gartner, Forrester,AMR, IDC and many others. Such analysts publish comparative studies of providers (Gartner Magic Quadrant, Forester Wave, …) or analysis of special IT or telecommunication topics on a regular basis. At least once a year analysts publish also the latestITC (ITC = IT & Telecommunication) or business trends like the Gartner with the “Hype Cycle”. Maybe not every topic will become a hype like forecasted, but analysts have a decisive influence of the press.Analysts are seen as a neutral instance and therefore more and more enterprises which are due to make a purchasing decision for complex or business crucial TIC topic´s, use analyst as a consultant to make the right decision and to minimize the risk for the organization. During such a decision making process analysts bring the buy side and the sell side together. Technology providers receive direct feedback and have the chance to improve or extends there products. The relationship to analysts can be an advantage for technology providers by receiving the direct briefings, market trends, competitive information and much more. Such information are important for the strategy process. However the technology providers need to understand that they need to invest into such relationship with analysts.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-02-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format —
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/ITC_Analysts_Analyst_Relations
 
Source International Journal of Economic Practices and Theories; Vol 4, No 2 (2014): Special issue on Marketing and Business Development; 255-261
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/ITC_Analysts_Analyst_Relations/129