Record Details

Marketing in Romanian Sports Upgrade Sports’ Marketing Policies

International Journal of Economic Practices and Theories

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Field Value
 
Title Marketing in Romanian Sports Upgrade Sports’ Marketing Policies
 
Creator Jinga, Gheorghe
 
Subject Marketing
distribution, marketing mix, placement, strategic planning
M 30,M 31,M 39
 
Description The elements of sports marketing mix are the traditional marketing ones involving a sports product price and placement strategies as well as their association with promotion activities regarding advertising, endorsement, PR, personal sales and so on.Of the base activities of sports marketing is developing product and service strategies. When thinking up a product strategy, one must consider all decisions regarding licensing, merchandising, labeling and packaging. One of the most important and sensitive problem today’s marketing managers must attend to is setting sports products and services prices. Price strategies include setting price objectives, price setting technique selection and price evolution over time. Services characteristics, as well as those of endorsements deeply influence a company marketing policy. Not all marketing mix variables can be adjusted on short term. On short term, a company can adjust prices, sales force size and advertising spending, while on long term, objectives are closely tied to modifying distribution channels and creating new products.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-04-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Marketing_in_Romanian_Sports_Upgrade_Sports%E2%80%99_marketing_policies
 
Source International Journal of Economic Practices and Theories; Vol 4, No 3 (2014); 412-427
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Marketing_in_Romanian_Sports_Upgrade_Sports%E2%80%99_marketing_policies/pdf_14