Record Details

The Impact of Eco-Marketing - A Quantitative Research on the Brasov’s Adult Population

International Journal of Economic Practices and Theories

View Archive Info
 
 
Field Value
 
Title The Impact of Eco-Marketing - A Quantitative Research on the Brasov’s Adult Population
 
Creator Opriş(Stănilă), Mădălina Adina
Brătucu, Gabriel
Palade, Alexandra
 
Subject Marketing
Consumer, Consumer behavior, Eco-Marketing, Eco-Marketing Campaign, Eco product, Environment, Quantitative Research
M30, M31, M39
 
Description The purpose of this paper is to study the impact of the ecological crises and of the current concerns for maintaining a clean and safe environment. The entire economic activity is related to the environment, being at least, the place for producing the goods. The consumers are growing their interest on the world behind the product, they want to know how, where and who manufactured the product they want to buy, in order to determine the price they want to pay, and to make the purchase decision. The main part of this article contains a marketing research made on the Brasov’s adult population, having the main objective to establish the opinions, attitudes and behaviors of the Brasov citizens on the eco-marketing campaigns. In order to determine this, a quantitative research was conducted, on 384 subjects. This research contains questions about the interest manifested by the population from Brasov on the ecological problems, the actions that were taken by different age groups concerning the ecological problems, the influence of the revenue on the actions on the eco-marketing campaigns and the degree of involvement of different economic actors in the eco-marketing plans. The results of this quantitative research are able to establish some main directions for an efficient eco-marketing campaign on the Brasov market.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/The_Impact_of_Eco-Marketing_A_Quantitative_Research_on_the_Brasov
 
Source International Journal of Economic Practices and Theories; Vol 4, No 5 (2014): Special issue on Marketing and Business Development; 711-717
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/The_Impact_of_Eco-Marketing_A_Quantitative_Research_on_the_Brasov/pdf_41