Since 2014
Foreign Retail Entry Strategy: Empirical Support for the Use of the Independent Entry Strategy in an Uncertain Developing Market Environment
GSTF Journal on Business Review
View Archive Info| Field | Value | |
| Title |
Foreign Retail Entry Strategy: Empirical Support for the Use of the Independent Entry Strategy in an Uncertain Developing Market Environment
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| Creator |
Analogbei, Mathew
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| Description |
Developing markets have been shown tohave institutional frameworks that differ from that indeveloped economies and greatly affects thetransaction costs in the market which favours the useof the collaborative mode of entry. This study arguesconditions exist in unstable developing markets thatsupport the use of the wholly owned subsidiary. Itdiscusses these conditions from empirical analysis ofthe conditions in the Nigerian market and introducesthe need for research to focus on a wider perspectiveon entry mode research suggesting a look at not justcost minimization measures, but also value creationand the notion of strategic flexibility underuncertainty as advocated by the real options theory.
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| Publisher |
GSTF Journal on Business Review (GBR)
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| Date |
2017-12-28
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://dl6.globalstf.org/index.php/gbr/article/view/745
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| Source |
GSTF Journal on Business Review (GBR); Vol 2 No 4 (2013): Journal on Business Review (GBR)
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| Language |
eng
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| Relation |
http://dl6.globalstf.org/index.php/gbr/article/view/745/688
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| Rights |
Copyright (c) 2013 GSTF Journal on Business Review (GBR)
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