Since 2014
The Marketing Language of Hospitality A Semiotic Approach
GSTF Journal on Business Review
View Archive Info| Field | Value | |
| Title |
The Marketing Language of Hospitality A Semiotic Approach
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| Creator |
Tresidder, Dr Richard
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| Description |
This paper explorers how a language of hospitality iscontained within contemporary marketing communications. Thispaper traces an established global semiotic language ofhospitality, and how definable set of images and textualconventions have come to define both the hospitality industry andthe hospitality experience within contemporary marketingpractices. The ability to recognize and understand the theoreticalfoundations of this language when utilized alongside traditionalmarketing creates a more holistic form of marketing practice.This paper forwards the assertion that marketing isfundamentally a cultural activity that requires an in-depthunderstanding of the social and cultural foundations of theactivity, and it is only once this has been achieved can we tailorand create effective marketing campaigns generates meaning andis understood and appreciated by the consumer.
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| Publisher |
GSTF Journal on Business Review (GBR)
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| Date |
2017-12-28
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://dl6.globalstf.org/index.php/gbr/article/view/766
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| Source |
GSTF Journal on Business Review (GBR); Vol 3 No 1 (2013): Journal on Business Review (GBR)
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| Language |
eng
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| Relation |
http://dl6.globalstf.org/index.php/gbr/article/view/766/709
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| Rights |
Copyright (c) 2013 GSTF Journal on Business Review (GBR)
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