Record Details

Green Marketing Practices for Sustainable Business Growth in Bangladesh: A Case Study of Dhaka City

Global Disclosure of Economics and Business

View Archive Info
 
 
Field Value
 
Title Green Marketing Practices for Sustainable Business Growth in Bangladesh: A Case Study of Dhaka City
 
Creator Amin, Md. Ruhul
Arif, Ishtiaque
Rahman, Mohammad Maksudur
 
Subject Green Marketing, Environment, Pollution, Dhaka, Bangladesh
 
Description Green marketing is a way to use the environmental benefits of a product or service to promote sales. Many consumers will choose products that do not damage the environment over less environmentally friendly products, even if they cost more. With green marketing, advertisers focus on environmental benefits to sell products such as biodegradable diapers, energy-efficient light bulbs, and environmentally safe detergents. As a Bangladeshi citizens are very much unaware about green marketing which portrait their unconsciousness of environment. Here authors have tried to sketch the problems and prospects of green marketing along with to draw attention of readers’ to make them consciousness about the pollution of environment. JEL Classification Code: M30; M31; M39 Handle: http://hdl.handle.net/20.500.11903/gdeb.v1n2.3
 
Publisher i-Proclaim
 
Contributor —
 
Date 2012-12-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://i-proclaim.my/archive/index.php/gdeb/article/view/129
 
Source Global Disclosure of Economics and Business; Vol 1, No 2 (2012): 2nd Issue; 96-102
2307-9592
2305-9168
 
Language eng
 
Relation http://i-proclaim.my/archive/index.php/gdeb/article/view/129/128
 
Rights Copyright (c) 2016 Md. Ruhul Amin, Ishtiaque Arif, Mohammad Maksudur Rahman
http://creativecommons.org/licenses/by-nc/4.0