Since 2014
Revival of Khadi – An analysis of the state of Khadi in India with supply and demand side problems
Innovative Journal of Business and Management
View Archive Info| Field | Value | |
| Title |
Revival of Khadi – An analysis of the state of Khadi in India with supply and demand side problems
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| Creator |
Kshitij Jain, Nitish Goel
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| Description |
Khadi, the hand woven cloth gained much prominence when it was institutionalized by Mahatma Gandhi as a symbol Swadeshi to fight against the British rule. After independence, the Khadi and Village Industries Commission was established to strengthen Khadi as a means of strengthening the rural economy. However, Khadi has not been successful in penetrating the masses as a consumer product. Its use has been limited to politicians and devoted followers of Gandhi. This short paper makes an attempt to capture the reasons behind limited growth of the Khadi as an industry. The workings of Khadi and Village Industries Commission and Rajasthan Khadi and Village Industries Board are reviewed for the current marketing strategies. Subsequently, demand and supply side problems have been identified based on a literature review and recommendations have been made to tackle these issues.
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| Publisher |
Innovative Journal of Business and Management
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| Contributor |
—
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| Date |
2015-10-19
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://innovativejournal.in/ijbm/index.php/ijbm/article/view/35
10.15520/ijbm.vol4.iss5.35.pp100-103 |
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| Source |
Innovative Journal of Business and Management; Vol 4, No 5 (2015): Innovative Journal of Business and Management; 100-103
2277-4947 10.15520/ijbm.vol4.iss5 |
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| Language |
eng
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| Relation |
http://innovativejournal.in/ijbm/index.php/ijbm/article/view/35/30
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