Record Details

Evaluasi dan Rekomendasi Strategi Bisnis pada Divisi LPP-TVRI

Binus Business Review

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Field Value
 
Title Evaluasi dan Rekomendasi Strategi Bisnis pada Divisi LPP-TVRI
 
Creator Prabowo, Hartiwi
Nurhanka, Pona
Hasanah, Sri Budi Utami Nur
 
Subject —
evaluate, recommendation, business strategy, TVRI
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Description TVRI represent of the first television station in Indonesia. In this time TVRI not yet able to serve any event enthused by people. In the effort improving returning competitiveness of TVRI station in industrial television sector, needed business strategy which capable to accommodate and anticipate change of technological growth that happened quickly and the economic globalization. Research was done to give suggestion at the development of division and broadcast. The purpose of this research is to evaluate business strategy which have been done and propose business strategy which can improve company competitiveness. Analysis techniques which used were Internal External matrix, SWOT matrix, matrix of Grand Strategy, and QSPM matrix. Result of research by evaluate internal condition of company and analyzing of factor external which related, business strategy which appropriate for LPP TVRI is product development strategy. Expected, LPP TVRI will increase new events that more innovative and creative so that able to become pre-eminent event program for TV beholder/audience. 
 
Publisher Bina Nusantara University
 
Contributor Fakultas Ekonomi dan Bisnis
 
Date 2010-05-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier http://journal.binus.ac.id/index.php/BBR/article/view/1070
10.21512/bbr.v1i1.1070
 
Source Binus Business Review; Vol 1, No 1 (2010): Binus Business Review; 233-244
2476-9053
2087-1228
 
Language eng
 
Relation http://journal.binus.ac.id/index.php/BBR/article/view/1070/936
 
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