Record Details


Field	Value

Title	Analisis Keunggulan Bersaing Nissan di Indonesia

Creator	Sanny, lim

Subject	— automotive industry, competitiveness, excellence, porter five forces method —

Description	Automotive sales in Indonesia picked up sharply in 2010, and increase of prices does not lower the demand for automotive products. The large population of Indonesia and the low level of car ownership in the country suggest there is a lot of potential for expansion in the automotive industry. The aim of this research is to observe Nissan’s strategy in Indonesia to gain a spot in the top 10 of the best automotive seller in Indonesia. This research uses primary data with forecasting with monthly index to forecast the demand and to detect the selling target plans in 2010. Then, with combined porter five forces to determine the competitive strategy in the last 5 years.

Publisher	Bina Nusantara University

Contributor	Fakultas Ekonomi dan Bisnis

Date	2010-11-30

Type	info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article —

Format	application/pdf

Identifier	http://journal.binus.ac.id/index.php/BBR/article/view/1080 10.21512/bbr.v1i2.1080

Source	Binus Business Review; Vol 1, No 2 (2010): Binus Business Review; 342-350 2476-9053 2087-1228

Language	eng

Relation	http://journal.binus.ac.id/index.php/BBR/article/view/1080/947

Coverage	— — —

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