Record Details


Field	Value

Title	Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran

Creator	Prasetya, Filo Novandi So, Idris Gautama

Subject	— E-marketing, e-CRM, e-loyalty, website —

Description	Website traffic levels become an important thing for Marketing Communication firm in order to obtain and retain its customer. E-loyalty is necessary, in this case, to increase the website traffic level. This study was conducted to examine the influence of e-marketing and e-CRM towards e-loyalty in the non e-commerce website owned by Marketing Communication firm either individually or simultaneously based on relationship existence between each variable that would be proven its influence. The method used in this study is multiple linear regression for hypothesis testing and correlation test and descriptive statistic analysis. The results show that emarketing and e-CRM related and provided an influence towards e-loyalty individually or simultaneously.

Publisher	Bina Nusantara University

Contributor	—

Date	2014-05-30

Type	info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article —

Format	application/pdf

Identifier	http://journal.binus.ac.id/index.php/BBR/article/view/1191 10.21512/bbr.v5i1.1191

Source	Binus Business Review; Vol 5, No 1 (2014): Binus Business Review; 8-17 2476-9053 2087-1228

Language	eng

Relation	http://journal.binus.ac.id/index.php/BBR/article/view/1191/1059

Coverage	— — —

Since 2014