Record Details

The Role of the ICA in Promoting Coffee Consumption in Order to Boost Exports Markets for Producer Countries: The Case of Small-Scale Farmers in Manicaland, Zimbabwe

Journal of Business Management & Economics

View Archive Info
 
 
Field Value
 
Title The Role of the ICA in Promoting Coffee Consumption in Order to Boost Exports Markets for Producer Countries: The Case of Small-Scale Farmers in Manicaland, Zimbabwe
 
Creator Bigirimana, Stanislas
MCOM, Reason Masengu
 
Description The International Coffee Agreement (ICA) aimed at strengtheningthe globalcoffee sector through the promotion of its sustainable expansioninamarket- based environment for the bettermentofall participants in the sector. This goal was meant to be achieved through five strategies, namely, (1) promoting international cooperation on coffee matters, (2) encouraging consumption that balances demand and supply, (3) providing market development, (4) facilitating fair-trade and (5) enhancing coffee financing for small scale farmers in developing countries. An exploratory aiming at assessing to what extent the ICA has succeeded in encouraging consumption of coffee in order to boost export market for small-scale producers in Manicaland, Zimbabwe showed that theICAis failing to promote distinctive coffeeconsumption. 90% of the responses stated that the ICA is promoting coffee consumption to a lower extent, an average of 7.5% agree that it is to a moderate extent while 2.5% agreed that ICA is promoting the consumption of coffee to a greater extent. This study recommends that the ICO  should provide assistanceinvalueadditionofground coffee produced by smallscalefarmers in order to create competitive advantage to the sefarmersandbein position to with stand price volatility which are current saffecting coffee production and exports.
 
Publisher Journal of Business Management & Economics
 
Contributor —
 
Date 2015-07-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://innovativejournal.in/jbme/index.php/jbme/article/view/93
10.15520/jbme.2015.vol3.iss7.93.pp09-13
 
Source Journal of Business Management & Economics; Vol 3, No 7 (2015); 09-13
2347-5471
10.15520/jbme.2015.vol3.iss7
 
Language eng
 
Relation http://innovativejournal.in/jbme/index.php/jbme/article/view/93/pdf_36
10.15520/jbme.2015.vol3.iss7.93.87