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Competitive Frontiers: Women In Management And The Performance Of Microfinance Banks In South-East Nigeria

Archives of Business Research

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Field Value
 
Title Competitive Frontiers: Women In Management And The Performance Of Microfinance Banks In South-East Nigeria
 
Creator Joy, Nonyelum Ugwu
Ndubuisi, Peter Ositadinma
Ogbaekirigwe, Charles
 
Subject —
 
Description This study focused on Competitive Frontiers: Women in Management. The study took a descriptive survey approach and covered a sample size of 64 members of senior staff randomly selected from Ecobank and First Bank Nig. Plc within the South-Eastern part of Nigeria. A five point likert scale questionnaire was used to collect data and the data collected was analyzed using inferential statistics. The hypotheses were tested using Mann-Whitney Test (U) using the 20.0 version of statistical package for social sciences (SPSS). From the result of the SPSS output for hypotheses 1 and 2, their respective p-values were lesser than the level of significance (i.e 0.000 and 0.04<0.05 respectively), this led to the rejection of the two null hypotheses tested in this work. The study therefore recommends that banks should deploy more women in the management of their marketing activities in order to enhance their marketing performance which has a direct link to their competitiveness
 
Publisher Archives of Business Research
 
Contributor —
 
Date 2018-03-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.scholarpublishing.org/index.php/ABR/article/view/4041
10.14738/abr.63.4041
 
Source Archives of Business Research; Vol 6, No 3 (2018): Archives of Business Research
2054-7404
10.14738/abr.63.2018
 
Language eng
 
Relation http://www.scholarpublishing.org/index.php/ABR/article/view/4041/2619
 
Rights Copyright (c) 2018 Archives of Business Research
http://creativecommons.org/licenses/by/4.0