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Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia

ASEAN Marketing Journal

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Title Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia
 
Creator Rosiwarna Anwar; Faculty Economics and Business University of Indonesia
Imam Salehudin; The University of Queensland Business School
Basuki Muhammad Mukhlish; Faculty Economics and Business University of Indonesia
Kirana Rukmayuninda Ririh; Faculty Economics and Business University of Indonesia
 
Subject Intention to Adopt; Willingness to Pay; Technology Acceptance Model; Mass Rapid Transport System; Indonesia
 
Description The objective of this study is to explore and examine supportive factors of Mass Rapid Transport (MRT) implementa- tion in Jakarta, Indonesia. Successful implementation requires proper understanding of which factors are influential to the acceptance of this technology. The population of this study is commuters along the North to South route of Jakarta MRT development site. We conducted the survey in thirteen locations along the track based on the Station Development Plan. We obtained only 392 valid data after the validation and verification process. This study used Factor Analysis (FA) to test the construct validity of the measurement instrument and Path Analysis (PA) to identify significant structural paths between variables. We found that only Attitude and Perceived Usefulness significantly predict Intention to Adopt MRT for private vehicle users, while only Attitude and Subjective Norms significantly predict Intention to Adopt MRT for public transportation users. We found that for current users of private transportation, both Overall Monthly Transport Expenditure and Intention to Adopt have significant influence to the Willingness to Pay. While for current users of public transports, no predictor is significant for their Willingness to Pay. 
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2018-02-09
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/9146
 
Source ASEAN Marketing Journal; Vol 9, No 2 (2017): Vol 9, No 2 (2017); December 2017; 90-100
 
Language en