Record Details

Entrepreneurial Marketing Oriented Curriculum and Nigerian Economic Development

Journal of Business Management & Economics

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Field Value
 
Title Entrepreneurial Marketing Oriented Curriculum and Nigerian Economic Development
 
Creator Ezenyilimba, Emma
C. Agbodike, Florence
 
Description Marketing which should take the centre stage in the holistic development of the nation and the continent has continued to play a second fiddle with consequent loss of professionalism in marketing practice and in marketing education. This study grappled with the problem of lack of student’s motivation to learn rooting from sparse entrepreneurial, technical and vocational focus of the marketing curriculum. The objectives of the study are among other things to adapt an entrepreneurship marketing focused model, theories, strategies and concepts that can ameliorate the hiccups and absurdities of the present pedagogy; suggesting how National Institute of Marketing of Nigeria (NIMN) can assist to foster professionalism in marketing education and practice. The significance of this study is derived from the need for an improved and extended marketing education and practice suited to Nigerian’s volatile environment. A total sample size of 174 marketing graduates including professionals was used and both primary and secondary sources of data were exploited. Based on the findings, the problems perverting professionalism in marketing education and practice were made manifest in the emerging inadequacies particularly in curricula, facilities, and quality, technical, vocational and entrepreneurial maladies. The researchers have therefore recommended a review of the marketing curricula of the tertiary institutions and the adaptation of an Entrepreneurial Focused Tips demonstrated in this study as a leeway.
 
Publisher Journal of Business Management & Economics
 
Contributor —
 
Date 2015-09-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://innovativejournal.in/jbme/index.php/jbme/article/view/144
10.15520/jbme.2015.vol3.iss9.144.pp06-12
 
Source Journal of Business Management & Economics; Vol 3, No 9 (2015); 06-12
2347-5471
10.15520/jbme.2015.vol3.iss9
 
Language eng
 
Relation http://innovativejournal.in/jbme/index.php/jbme/article/view/144/pdf_41
10.15520/jbme.2015.vol3.iss9.144.97