Since 2014
Antecedents And Consequences Of Tourist Satisfaction: A Literature Review
ASEAN Marketing Journal
View Archive Info| Field | Value | |
| Title |
Antecedents And Consequences Of Tourist Satisfaction: A Literature Review
|
|
| Creator |
GN Joko Adinegara; Faculty of Economic and Business, Udayana University, Denpasar
Ni Wayan Sri Suprapti; Faculty of Economic and Business, Udayana University, Denpasar Ni Nyoman Kerti Yasa; Faculty of Economic and Business, Udayana University, Denpasar I Putu Gde Sukaatmadja; Faculty of Economic and Business, Udayana University, Denpasar |
|
| Subject |
loyalty; satisfaction; image; tourism; marketing
|
|
| Description |
The concept of satisfaction is being practiced worldwide at very large scale and has drawn signifi- cant attention from academics and practitioners as it played an important role in company marketing strategies and was recognized as the driving force of loyalty. Although the antecedent of satisfaction was vastly learned, it is still debated by researchers. The objective of this article is to develop more integrative constructs of satisfaction and its consequences and investigating the correlations among the constructs that form satisfaction. By understanding the factors that form satisfaction and its conse- quences, a marketing strategy can be composed and implemented in effort to increase satisfaction and loyalty towards tourist destinations. This article also gives direction for future studies and managerial pointers for setting up constructs of satisfaction.
|
|
| Publisher |
Management Research Center, Department of Management, Faculty of Economics and Business, U
|
|
| Contributor |
—
|
|
| Date |
2018-02-09
|
|
| Type |
Peer-reviewed Article
|
|
| Format |
application/pdf
|
|
| Identifier |
http://journal.ui.ac.id/index.php/amj/article/view/9080
|
|
| Source |
ASEAN Marketing Journal; ##issue.vol## 9, ##issue.no## 2 (2017): Vol 9, No 2 (2017); December 2017; 40-53
|
|
| Language |
en
|
|