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Assessing Demographic Variations In Consumers’ Usage Of E-Banking Services

Journal of Business Management & Economics

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Title Assessing Demographic Variations In Consumers’ Usage Of E-Banking Services
 
Creator Okeke, Titus Chukwuemezie
 
Description The aim of this study is to examine demographic variations I consumer acceptance and use of e-banking services. The demographic variables included in the study, apart from e-banking product, with their options are: gender: male and female; income: ₦30,000 and below, ₦31,000-450,000, above ₦450,000, age: 18-35 years, 36-55 years, and above 55 years; and education: primary/non-formal, secondary, graduate, and postgraduate. Only educational levels show serious variation. From the analysis, ‘F’ is 3.429 with p value of .035. This means the analysis is significant at .05 hence the hypothesis that there is a significant differences in the use of e-banking by the various levels of education is validated. From the results of this study it is clear that to achieve improved product and service offering, a strong product management is required. As customers consolidate payment relationships and embrace e-banking, banks become more exposed to non-bank financial institutions and service providers which impact on margins. A key element of product management is to manage offerings through market segmentation. Tailoring offerings to a specific need of customers, instead of generic offering for a broad category of customers will give the customers a better impression of the banks’ ability to understand their needs.
 
Publisher Journal of Business Management & Economics
 
Contributor —
 
Date 2015-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://innovativejournal.in/jbme/index.php/jbme/article/view/115
10.15520/jbme.2015.vol3.iss6.115.pp09-14
 
Source Journal of Business Management & Economics; Vol 3, No 6 (2015); 09-14
2347-5471
10.15520/jbme.2015.vol3.iss6
 
Language eng
 
Relation http://innovativejournal.in/jbme/index.php/jbme/article/view/115/pdf_30
10.15520/jbme.2015.vol3.iss6.115.75