Record Details

Mobile Commerce An empirical research in Delhi/NCR

Journal of Business Management & Economics

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Field Value
 
Title Mobile Commerce An empirical research in Delhi/NCR
 
Creator Goyal, Aparna; Associate Professor, Department Of Marketing & International Business, Amity Business School, Faculty Of Management Studies, Amity University, Noida
Bagga, Teena; Associate Professor, Department Of Marketing & International Business, Amity Business School, Faculty Of Management Studies, Amity University, Noida
Bansal, Sanjeev; Associate Professor, Department Of Marketing & International Business, Amity Business School, Faculty Of Management Studies, Amity University, Noida
 
Description This study provides a direction to the bankersto device strategies related to Mobile banking commerce or m-commerce commerce or m-commerce. Hence this bottom up approach can help the system to delivers the products and services at the lowest cost and in efficient manner.Just like the ATMs and then online banking services through e-banking, people are now shifting towards Mobile banking commerce or m-commerce commerce or m-commerce. With the wide usage of smart phones, it is much more convenient to access account information and perform various banking services. The purpose of the study was toassess the consumer’s attitude towards Mobile banking commerce or m-commerce commerce or m-commerce and thereby analysing the factors and influence of those factors on Mobile banking commerce or m-commerce commerce or m-commerce usage.The primary data were collected from the 117 respondent with the help of questionnaire.Data was analysed usingt-test, ANOVA and Factor Analysis.
 
Publisher Innovative Journal of Business and Management
 
Contributor —
 
Date 2016-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://innovativejournal.in/ijbm/index.php/ijbm/article/view/48
10.15520/ijbm.vol5.iss3.48.pp53-57
 
Source Innovative Journal of Business and Management; Vol 5, No 3 (2016): Innovative Journal of Business and Management; 53-57
2277-4947
10.15520/ijbm.vol5.iss3
 
Language eng
 
Relation http://innovativejournal.in/ijbm/index.php/ijbm/article/view/48/41