Record Details

Joint Effect of Brand Value and Advertising on Operating Cash Flows in the Automotive and Components Manufacturing Companies

Academic Journal of Accounting and Economic Researches

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Field Value
 
Title Joint Effect of Brand Value and Advertising on Operating Cash Flows in the Automotive and Components Manufacturing Companies
 
Creator Ghasemi, Samane
Khanmohammadi, Mohammad Hamed
Mostafaei, Hamid Reza
 
Description According to the fact that most advertising and marketing costs are not measurable through financial performance, for this reason, understanding dedicated brand value and the consequences of advertisement are so important to focus on investing in branding and marketing. This quantitative research sought to understand the common effect of brand value and cost of advertising on financial performance (Operating cash flows) companies in the automotive and components construction. The theoretical framework of the resource considers resource-based view and expresses intangible assets of a company has a positive relationship with keeping the company competitive advantage. The key research question includes the joint effect of brand value and cost of advertising on operating cash flows. Information about the research project is including the cost of advertising and brand value of 5 companies listed in Tehran Stock Exchange from 2006 to 2015, as well as information related to operating cash flows has been extracted from the financial statements. The results of this study indicated that the dependent variable (Operating cash flows) and the joint effect of brand and advertising are related.
 
Publisher Academic Journal of Accounting and Economic Researches ISSN 2333-0783
 
Contributor —
 
Date 2018-03-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://worldofresearches.com/ojs-2.4.4-1/index.php/ajaer/article/view/660
 
Source Academic Journal of Accounting and Economic Researches ISSN 2333-0783; Vol 6, No 2 (2017): April 2017
2333-0783
2375-7493
 
Language eng
 
Relation http://worldofresearches.com/ojs-2.4.4-1/index.php/ajaer/article/view/660/450
 
Rights Copyright (c) 2018 Academic Journal of Accounting and Economic Researches ISSN 2333-0783
http://creativecommons.org/licenses/by-nc/4.0