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A Theoretical Positioning of Self and Social Identities as Antecedents in Cultural-Experiential Tourism

Academica Turistica - Tourism and Innovation Journal

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Title A Theoretical Positioning of Self and Social Identities as Antecedents in Cultural-Experiential Tourism
 
Creator Nath, Atanu
Saha, Parmita
 
Description Museums are often regarded as a cultural destination, however they stand distinct from other purveyors of culture in that they consciously attempt at a less pronounced social and cognitive dissonance among the audience it covets. In their strife for continuity as an overarching goal, museums by necessity have moved away from being torchbearers of heritage and interpretive centers thereof, to being experiential centers and thus facing challenges associated with a duality of roles. Conscious democratization and integration efforts to draw in the masses require commensurate marketing strategies, while at the same time museums strive to offer an experience that is in effect personal. It is our contention that museums offer a unique and valuable opportunity for theoretical and empirical work in tourism consumer behavior research. To such end, this research reviews the constructs identity seeking (selfidentity), identity projection (social identity) as determinants of motivation in cultural experiential tourism. Motivation is considered along the dimensions of reflective and recreational motivation. A theoretical framework of relationship between identity and motivation to explain pre and post visitation attitude formation and behavioral intention in cultural experiential tourism is proposed, along with methodological notes on pursuant empirical research to validate the framework.
 
Publisher Academica Turistica - Tourism and Innovation Journal
 
Contributor —
 
Date 2018-02-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://academica.turistica.si/index.php/AT-TIJ/article/view/94
 
Source Academica Turistica - Tourism and Innovation Journal; Vol 10, No 2 (2017)
2335-4194
1855-3303
 
Language eng
 
Relation http://academica.turistica.si/index.php/AT-TIJ/article/view/94/30
 
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