Since 2014
The structural model of behavioral change through fun activities
Social Work and Social Sciences Review
View Archive Info| Field | Value | |
| Title |
The structural model of behavioral change through fun activities
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| Creator |
Kountor, Ronny; Binus University International, Jakarta, Indonesia
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| Description |
The aim of this study is to examine the structural model used in explaining the impact of fun activities in changing a person’s behavior toward that activity. This is a cross-sectional survey of 116 respondents that made used of two-step structural equation modeling with maximum likelihood estimation. There is a significant positive impact of attitude toward fun and fun activities, there is significant impact of fun activities and behaviors. However, there is no direct effect of attitude on fun and behavior. Fun activities affect role perception. However, role perception does not affect behavior. The finding of this study may have a significant contribution to those who intent to attract people in participating for an activity which previously they are not interested in, or in creating more attention for an activity.
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| Publisher |
Whiting & Birch Ltd
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| Contributor |
—
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| Date |
2016-05-05
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://journals.whitingbirch.net/index.php/SWSSR/article/view/902
10.1921/swssr.v18i2.902 |
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| Source |
Social Work and Social Sciences Review; Vol 18, No 2; 43-57
1746-6105 0953-5225 |
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| Language |
eng
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| Relation |
https://journals.whitingbirch.net/index.php/SWSSR/article/view/902/944
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| Rights |
Copyright (c) 2016 Social Work and Social Sciences Review
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