Record Details

BRAND IMPLEMENTATION ON THE WEB IN MARKETING CHANNELS

Proceedings of International Scientific Conference Business Logistics in Modern Management

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Field Value
 
Title BRAND IMPLEMENTATION ON THE WEB IN MARKETING CHANNELS
 
Creator Končar, Jelena
Leković, Sonja
Petrović Katai, Zita
 
Description The development of a global electronic market with the concept of branding on the Web raises the level of the image of the industry trade organizations in marketing channels. Creating and maintaining brands on the Web requires defining the key elements of branding. Effectiveness and efficiency of brands on the Web is based on the identity of the strength and vision in dealing with customers. Key elements of the brand as a great importance for customers are: differentiation, relevance and perceived value. If you establish a brand diversity in relation to other competing brands, and achieve the level of acceptance by the potential buyer, also inspires and provides a perceived value. Implementation of the policy for brands perceived value on the Web generate effects in improving the image of customer loyalty, increase trade volume and profitability. The power of creating and maintaining brands on the Web is an indication of success, or the efficiency and effectiveness of the assortment offered by a trading enterprise in the global electronic market. Key words: global market, Web brands, differentiation, loyalty, relevance, perceived value
 
Publisher Faculty of Economics in Osijek
 
Contributor —
 
Date 2017-12-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://hrcak.srce.hr/ojs/index.php/plusm/article/view/5961
 
Source Business Logistics in Modern Management; 2017: Proceedings of The 17th International Scientific Conference Business Logistics in Modern Management
Zbornik međunarodne znanstvene konferencije Poslovna logistika u suvremenom menadžmentu; 2017: Proceedings of The 17th International Scientific Conference Business Logistics in Modern Management
1849-6148
1849-5931
 
Language eng
 
Relation https://hrcak.srce.hr/ojs/index.php/plusm/article/view/5961/3071
 
Rights Copyright (c) 2017 Business Logistics in Modern Management