Since 2014
ANALYZING THE RELATIONSHIP BETWEEN MOVIES AND TV COMMERCIALS TYPES
New Knowledge Journal of Science
View Archive Info| Field | Value | |
| Title |
ANALYZING THE RELATIONSHIP BETWEEN MOVIES AND TV COMMERCIALS TYPES
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| Creator |
Der Valk, Frank Van; Erasmus University
Kolobova, Evgeniia; Perm National Research Polytechnic University |
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| Subject |
Movies, TV commercials, advertising, consumer behavior, visual analysis, content analysis
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| Description |
The aim of this paper is to shed some light on whether there is any connection between the types of movies broadcasted on TV and types of commercials or not. A total of 20 different movies of Polish channels have been recorded and visually analyzed including the contents of the commercials broadcasted before, after and, during them. The different types of movies examined include comedies of manners, romantic comedies, thrillers, action movies, dramas, crimes, science-fiction and adventures. The research results show that there is a relationship between the types of movies broadcasted and the commercials before, during and after them. This connection is based on the needs and consuming behavior of each movie’s viewers.
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| Publisher |
University of agribusiness and rural development - Plovdiv
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| Contributor |
—
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| Date |
2017-10-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://science.uard.bg/index.php/newknowledge/article/view/304
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| Source |
New knowledge Journal of science; Vol 6, No 3 (2017): New knowledge Journal of science; 99-108
2367-4598 1314-5703 |
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| Language |
eng
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| Relation |
http://science.uard.bg/index.php/newknowledge/article/view/304/pdf_25
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| Rights |
Copyright (c) 2017 New knowledge Journal of science
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