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Appendix 5.17: Marcos Pays for Propaganda

Kasarinlan: Philippine Journal of Third World Studies

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Title Appendix 5.17: Marcos Pays for Propaganda
 
Creator Philippine Journal of Third World Studies, Kasarinlan
 
Subject


 
Description For Every Tear A Victory helped win Marcos the 1965 elections. It is the foundational book on the Marcos mythology. Even today, at the Ferdinand E. Marcos Presidential Center museum in Batac, Ilocos Norte, the exhibits are arranged based on the book’s narrative. How much did it cost to make this crucial text? According to a public relations specialist hired by the Marcoses, Leonard Saffir, Marcos paid at least USD 15,000.00 (about PHP 58,500.00 in 1963) to the book’s author, Hartzell Spence, and guaranteed McGraw-Hill, the book’s publisher, a sale of the book worth USD 10,000.00. To understand how expensive this deal was, the annual salary in 1963 of the Philippine president was PHP 30,000.00 as per the 1935 Constitution (the controlling law on this matter until 1964).
 
Publisher Third World Studies Center
 
Contributor
 
Date 2017-12-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier https://journals.upd.edu.ph/index.php/kasarinlan/article/view/5940
 
Source Kasarinlan: Philippine Journal of Third World Studies; Vol 27, No 1-2-Vol 28, No 1-2 (2012-2013): Marcos Pa Rin! The Legacy and the Curse of the Marcos Regime; 685-688
2012-080X
0116–0923
 
Language eng
 
Relation https://journals.upd.edu.ph/index.php/kasarinlan/article/view/5940/5302
 
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Rights Copyright (c) 2017 Kasarinlan: Philippine Journal of Third World Studies