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Strategic Outsourcing? The Philips Case in the LCD TV Market

Journal of Technology Management & Innovation

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Field Value
 
Title Strategic Outsourcing? The Philips Case in the LCD TV Market
 
Creator Di Serio, Luiz Carlos
Bento, Robson Dantas
Martins, Guilherme
Duarte, André Luis de Moura Castro
 
Subject Outsourcing; Resource-based Theory; Transaction Cost Theory; Case study.
 
Description This work seeks to assess the outsourcing process adopted by Philips for producing LCD televisions. The authors used the Resource-based Theory and the Transaction Cost Theory for analyzing the case. Based on industry data and interviews with ten of the company’s senior executives, this study sought to understand how the decision making process was carried out and how it affected the company's activities in the field of LCD televisions. Philips has lost its competitiveness in the Brazilian market – it went from being the leader in 2006 to fourth place in 2009, both as far as regards its sales volume and value. The executives pointed out that the LCD panel is an important resource and that its supply by third parties represented a high transaction cost. The results illustrate the complementarity that exists between the RBT and TCT theories in a competitive environment that has few players.
 
Publisher Facultad de Economía y Negocios, Universidad Alberto Hurtado
 
Contributor —
 
Date 2011-06-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.jotmi.org/index.php/GT/article/view/cas34
10.4067/S0718-27242011000200015
 
Source Journal of Technology Management & Innovation; Vol 6, No 2 (2011); 218-229
Journal of Technology Management & Innovation; Vol 6, No 2 (2011); 218-229
0718-2724
 
Language eng
 
Relation http://www.jotmi.org/index.php/GT/article/view/cas34/633
 
Rights Copyright (c) 2011 Journal of Technology Management & Innovation
http://creativecommons.org/licenses/by/4.0