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Design Driven Innovation as a Differentiation Strategy - in the Context of Automotive Industry

Journal of Technology Management & Innovation

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Field Value
 
Title Design Driven Innovation as a Differentiation Strategy - in the Context of Automotive Industry
 
Creator Farhana, Mosarrat
Bimenyimana, Eric
 
Subject dynamic capability; design; innovation; competitive advantage; automotive industry
 
Description Though, in the automotive industry, technology is considered as a source of innovation and development, emerging change in consumer perception has brought industry focus on design. Evolution of this industry is closely related to the convergence of technology and design. In such context, implication of design driven innovation strategy in the automotive industry has potential to be explored and to create sustained competitive advantage through balancing customers’ need, technological opportunities and product meaning. The aim of this paper is to give a holistic view of design driven innovation as a differentiation strategy in the automotive industry and its implication for strategic management through some relevant research reviews and empirical information. On the contrary, this research lacks detailed description on industry practice to provide greater breadth, since it attempts to correlate the strategic concept of design with the dynamic capability of a firm in that particular industry.
 
Publisher Facultad de Economía y Negocios, Universidad Alberto Hurtado
 
Contributor —
 
Date 2015-07-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
 
Format application/pdf
 
Identifier http://www.jotmi.org/index.php/GT/article/view/1675
10.4067/S0718-27242015000200003
 
Source Journal of Technology Management & Innovation; Vol 10, No 2 (2015); 24-38
Journal of Technology Management & Innovation; Vol 10, No 2 (2015); 24-38
0718-2724
 
Language eng
 
Relation http://www.jotmi.org/index.php/GT/article/view/1675/962
 
Rights Copyright (c) 2015 Journal of Technology Management & Innovation
http://creativecommons.org/licenses/by/4.0