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Orientación hacia el Desarrollo del Turismo del Vino de las Webs de las Bodegas de La Rioja y Aragón (España)

Journal of Technology Management & Innovation

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Title Orientación hacia el Desarrollo del Turismo del Vino de las Webs de las Bodegas de La Rioja y Aragón (España)
 
Creator Marzo-Navarro, Mercedes
Pedraja-Iglesias, Marta
Vinzón, Lucia
 
Subject tourism management; Winery Websites; Websites of La Rioja and Aragón (Spain); Wine Tourism
 
Description Wine Tourism Development Orientation in Winery Websites of La Rioja and Aragón (Spain)The incorporation of Internet into tourism management enabled the configuration of a distribution channel which is able to promote tourist products and destinations. Websites have become a key factor in modern tourism industry due to their power to stimulate market demand at low cost. In an information-intensive industry websites enhance distribution, customer relationship and information access. This paper is focusing on winery websites of two Spanish regions, and the objective was to evaluate if the websites are used as a tool to develop relationship marketing and to become a wine tourism destination. The results show that about 35% of wineries have a website, but customer relationships are scarcely developed. Furthermore it detects the existence of a website group focused on wine tourism development, apart from an e-commerce focused group and a basic information group.
 
Publisher Facultad de Economía y Negocios, Universidad Alberto Hurtado
 
Contributor Faculty of Economics and Business Sciences, University of Zaragoza.
 
Date 2010-08-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.jotmi.org/index.php/GT/article/view/cas28
10.4067/S0718-27242010000200011
 
Source Journal of Technology Management & Innovation; Vol 5, No 2 (2010); 113-132
Journal of Technology Management & Innovation; Vol 5, No 2 (2010); 113-132
0718-2724
 
Language eng
 
Relation http://www.jotmi.org/index.php/GT/article/view/cas28/568
 
Rights Copyright (c) 2010 Journal of Technology Management & Innovation
http://creativecommons.org/licenses/by/4.0